Mar. 16, 2012
Our motto at Expedition Log Homes has always been to blaze your own path. Following is the story of Rustic Winery and it’s owners, Jay Enderson & Dan Sorenson. A shared vision in 2008 by these two childhood friends and a passion for quality woodworking and wine launched the creation of this winery with a twist. It all began with a piece of wood (bet you thought I was going to say a bottle of wine!).
At the young age of 22, Jay Enderson did what many of us wait until retirement to do – he built his first log home and moved his family into it. Like many 22 year olds, Jay did not have an abundant bank account. He found that the only way he could realize his dream of living in a log home was to do much of the work himself. And so he did. It was hard work, but it laid the foundation for what was to become a lifetime career in the log home and log furnishings industry.
After being approached in 1988 about a part time career marketing log homes, and a two year stint as a general contractor building log homes, Jay went into the business full time selling log homes in 1991. He continues that today as an authorized dealer for Expedition Log Homes.
With the entrepreneurial spirit deeply entrenched and after building his third log home model, Jay realized there was a need in the marketplace for high quality log home furnishings and railings.
This lead him to establish Moosehead Rail & Log Furniture Company in 1997. Moosehead continues as a quality provider of unique log furnishings and log rail systems.
Dan Sorenson started down his path in college, supervising a tree planting company. This trail lead to an education in the timber industry and an appreciation for the pure beauty of wood. After a successful and long detour into the corporate world, Dan came back to his love and passion for wood in 2001 after reuniting with his childhood friend, Jay Enderson.
Intrigued by the rustic log furniture that Moosehead was producing, Dan started working in the Moosehead shop learning design and furniture building. It was also the perfect place to showcase his artistic abilities as an accomplished chainsaw carver. Weekly conversations about two shared passions – wood and wine – led to the idea of an exclusive provider of distinct wine furnishings and accessories. Rustic Winery, LLC was born.
Rustic Winery along with Three Oak Vineyards and Winery is poised to become the exclusive Minnesota wine destination. Follow along as we watch them grow and expand.